Überwimmer, Margarethe

Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Plank, KerstinORCID: https://orcid.org/0000-0001-9235-2246; Friesenecker, Anna; Marin Cabezas, Ingrid; Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Vorderwinkler, Markus and Tripes, Stanislav (2026) From Awareness to Action: An AI Day Workshop Format for SMEs to Strategically Adopt AI in Marketing, Sales and Export. In: Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Kwiatek, Piotr and Zehetner, Andreas, (eds.) Bridging Intelligences. Selected Papers of the 15th Cross-Cultural Business Conference 2026. Steyr: University of Applied Sciences Upper Austria, School of Business and Management, Campus Steyr, pp. 137-141. https://doi.org/10.5281/zenodo.22043135

Zavodna, Lucie SaraORCID: https://orcid.org/0000-0001-7309-6590; Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224 and Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287 (2024) Barriers to the implementation of artificial intelligence in small and medium sized enterprises: Pilot study. Journal of Economics and Management, 46, pp. 331-352. https://doi.org/10.22367/jem.2024.46.13

Überwimmer, Margarethe; Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Casati, Laura; Stack, ShaunaORCID: https://orcid.org/0000-0002-9250-0365; Kincl, Tomáš and Závodná, Lucie Sára (2024) The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions. In: Reis, José Luís; Del Rio Araujo, Marisa; Reis, Luís Paulo and Marques dos Santos, José Paulo, (eds.) Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, 1. Smart Innovation, Systems and Technologies, 344. Springer, pp. 17-34. https://doi.org/10.1007/978-981-99-0333-7_2

Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Schmid, Julia; Wuketich, Milena; Braun, Hanna; Krischkowsky, Alina; Überwimmer, Margarethe; Fratric, Alexandra; Eljasik-Swoboda, Tobias and Rathgeber, Christian (2021) Künstliche Intelligenz - Transparenz durch katalogbasierte Plattform für Österreich (KITKA). KITKA - White Paper, 7 p.