The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions

Überwimmer, Margarethe; Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Casati, Laura; Stack, ShaunaORCID: https://orcid.org/0000-0002-9250-0365; Kincl, Tomáš and Závodná, Lucie Sára (2023) The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions. In: Reis, José Luís; Del Rio Araujo, Marisa; Reis, Luís Paulo and Marques dos Santos, José Paulo, (eds.) Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, 1. Smart Innovation, Systems and Technologies, 344. Springer, pp. 17-34. https://doi.org/10.1007/978-981-99-0333-7_2

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Item Type: Book Contribution
Keywords: Artificial Intelligence, Marketing, Sales, Social Design Thinking
Research Units: Current Research Groups > Science, Technology and Social Transformation
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Date Deposited: 05 Sep 2023 08:22
Last Modified: 05 Sep 2023 09:27
DOI: 10.1007/978-981-99-0333-7_2
ISBN: 978-981-99-0333-7
URI: https://irihs.ihs.ac.at/id/eprint/6652

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