From Awareness to Action: An AI Day Workshop Format for SMEs to Strategically Adopt AI in Marketing, Sales and Export

Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Plank, KerstinORCID: https://orcid.org/0000-0001-9235-2246; Friesenecker, Anna; Marin Cabezas, Ingrid; Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Vorderwinkler, Markus and Tripes, Stanislav (2026) From Awareness to Action: An AI Day Workshop Format for SMEs to Strategically Adopt AI in Marketing, Sales and Export. In: Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Kwiatek, Piotr and Zehetner, Andreas, (eds.) Bridging Intelligences. Selected Papers of the 15th Cross-Cultural Business Conference 2026. Steyr: University of Applied Sciences Upper Austria, School of Business and Management, Campus Steyr, pp. 137-141. https://doi.org/10.5281/zenodo.22043135

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Item Type:	Book Contribution
Event Organiser:	University of Applied Sciences Upper Austria, School of Business and Management, Campus Steyr
Research Units:	Social Sustainable Transformation
Related URLs:	https://doi.org/10.5281/zenodo.22045606
Date Deposited:	03 Sep 2026 09:01
Last Modified:	03 Sep 2026 09:01
DOI:	10.5281/zenodo.22043135
URI:	https://irihs.ihs.ac.at/id/eprint/7509

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