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Überwimmer, Margarethe

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Number of items: 3.

2024

Zavodna, Lucie SaraORCID: https://orcid.org/0000-0001-7309-6590; Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224 and Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287 (2024) Barriers to the implementation of artificial intelligence in small and medium sized enterprises: Pilot study. Journal of Economics and Management, 46, pp. 331-352. https://doi.org/10.22367/jem.2024.46.13

Überwimmer, Margarethe; Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Casati, Laura; Stack, ShaunaORCID: https://orcid.org/0000-0002-9250-0365; Kincl, Tomáš and Závodná, Lucie Sára (2024) The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions. In: Reis, José Luís; Del Rio Araujo, Marisa; Reis, Luís Paulo and Marques dos Santos, José Paulo, (eds.) Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, 1. Smart Innovation, Systems and Technologies, 344. Springer, pp. 17-34. https://doi.org/10.1007/978-981-99-0333-7_2

2021

Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Schmid, Julia; Wuketich, Milena; Braun, Hanna; Krischkowsky, Alina; Überwimmer, Margarethe; Fratric, Alexandra; Eljasik-Swoboda, Tobias and Rathgeber, Christian (2021) Künstliche Intelligenz - Transparenz durch katalogbasierte Plattform für Österreich (KITKA). KITKA - White Paper, 7 p.

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