Vorderwinkler, Markus

Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Plank, KerstinORCID: https://orcid.org/0000-0001-9235-2246; Friesenecker, Anna; Marin Cabezas, Ingrid; Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Vorderwinkler, Markus and Tripes, Stanislav (2026) From Awareness to Action: An AI Day Workshop Format for SMEs to Strategically Adopt AI in Marketing, Sales and Export. In: Überwimmer, MargaretheORCID: https://orcid.org/0000-0001-6273-3224; Kwiatek, Piotr and Zehetner, Andreas, (eds.) Bridging Intelligences. Selected Papers of the 15th Cross-Cultural Business Conference 2026. Steyr: University of Applied Sciences Upper Austria, School of Business and Management, Campus Steyr, pp. 137-141. https://doi.org/10.5281/zenodo.22043135