The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions

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Überwimmer, Margarethe; Frankus, ElisabethORCID: https://orcid.org/0000-0001-9954-9287; Casati, Laura; Stack, ShaunaORCID: https://orcid.org/0000-0002-9250-0365; Kincl, Tomáš and Závodná, Lucie Sára (2024) The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions. In: Reis, José Luís; Del Rio Araujo, Marisa; Reis, Luís Paulo and Marques dos Santos, José Paulo, (eds.) Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, 1. Smart Innovation, Systems and Technologies, 344. Springer, pp. 17-34. https://doi.org/10.1007/978-981-99-0333-7_2

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Official URL: https://doi.org/10.1007/978-981-99-0333-7_2

Item Type:	Book Contribution
Keywords:	Artificial Intelligence, Marketing, Sales, Social Design Thinking
Research Units:	Science, Technology and Social Transformation
Related URLs:	https://link.springer.com/chapter/10.100...
Date Deposited:	05 Sep 2023 08:22
Last Modified:	19 Sep 2024 08:55
DOI:	10.1007/978-981-99-0333-7_2
ISBN:	978-981-99-0333-7
URI:	https://irihs.ihs.ac.at/id/eprint/6652

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