Search costs and adaptive consumers: Short time delays do not affect choice quality

Sonntag, Axel ORCID: https://orcid.org/0000-0002-2875-8759 (2015) Search costs and adaptive consumers: Short time delays do not affect choice quality. Journal of Economic Behavior & Organization, 113, pp. 64-79.

[img]
Preview
Text
sonntag-2015-search-costs-and-adaptive-consumers.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (428kB) | Preview

Abstract or Table of Contents

Using online price comparison and shopping platforms makes experiencing slow connections, lags and waiting times for information an unfortunate reality. However, little attention has been paid to analyzing the effects of such delayed display of information on product choice behavior. This article explores the effect of time delays in a multi-attribute choice laboratory experiment by not providing information immediately when requested but after short time delays. Increasing these waiting times reduced the amount of information looked-up but did not affect choice quality. Higher time delays made decision-makers use more deliberate search processes, whereas low time delays induced inefficient over-searching. (Author's abstract)

Item Type: Article in Academic Journal
Keywords: search costs, time delays, multi-attribute consumer product choice, outcome quality, process tracing, choice-based conjoint analysis
Classification Codes (e.g. JEL): JEL C91, D11, D12, D81, D83
Research Units: Insight Austria
Status: Published
Date Deposited: 17 Jan 2018 13:53
Last Modified: 09 Jan 2019 12:34
Identification Number or DOI: 10.1016/j.jebo.2015.02.024
ISSN: 0167-2681
URI: https://irihs.ihs.ac.at/id/eprint/4490

Actions (login required)

View Item View Item