Buying Online: An Analysis of Shopbot Visitors

Dulleck, Uwe; Hackl, Franz; Weiss, Bernhard and Winter-Ebmer, RudolfORCID: (2011) Buying Online: An Analysis of Shopbot Visitors. German Economic Review, 12 (4), pp. 395-408.

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We conduct an empirical study on the search and purchasing behavior of buyers on an Austrian price comparison site. On such a market a consumer typically searches for the cheapest price of a given product. Reliability and service of the supplier, however, are other important characteristics of an offer. We find robust evidence of consumer behavior that can be described as a two-stage procedure: shoppers first select a group of candidate offers based on the price only; then, in the actual buying decision consumers tradeoff a lower price with higher reliability of the retailer. (author's abstract)

Item Type: Article in Academic Journal
Keywords: e-commerce; price comparison; decision theory; heuristics; seller reputation
Classification Codes (e.g. JEL): L81, D83
Research Units: Current Research Groups > IHS general publications
Date Deposited: 28 Jun 2016 11:34
Last Modified: 07 Jun 2019 08:28
DOI: 10.1111/j.1468-0475.2011.00535.x
ISSN: 1465-6485

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