ein betriebsoekonometrisches modell fuer die unternehmensplanung

abstract: for long-range and strategic planning activities enterprises have to rely on indicators, which they think might influence their performance. in most cases management relies upon their experience and upon what they feel to be important. themodel presented here, combines the management's experience with econometric statistical methods: after the formulation of the links between a market's volume and its enonomic environment - a process where scientists and management work closely together - the necessary data are collected. by a regression strategy a model of the market is built. setting up this regression-strategy, which allows management-people to use econometric methods reasonabely, represents a major part of this research work. the model being worked out enables management to know the relevant indicators that influence their market and to know the importance of each indicator. by sensitivity analyses and "what-if?-questions" an insight into the dynamics of the market can be gained.;