Nudge for Good? Choice Defaults and Spillover Effects

Ghesla, Claus; Grieder, Manuel and Schmitz, Jan (2019) Nudge for Good? Choice Defaults and Spillover Effects. Frontiers in Psychology.

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10.3389/fpsyg.2019.00178/full
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Abstract or Table of Contents

Policy makers increasingly use choice defaults to promote “good” causes by influencing socially relevant decisions in desirable ways, e.g., to increase pro-environmental choices or pro-social behavior in general. Such default nudges are remarkably successful when judged by their effects on the targeted behaviors in isolation. However, there is scant knowledge about possible spillover effects of pro-social behavior that was induced by defaults on subsequent related choices. Behavioral spillover effects could eliminate or even reverse the initially positive effects of choice defaults, and it is thus important to study their significance. We report results from a laboratory experiment exploring the subsequent behavioral consequences of pro-social choice defaults. Our results are promising: Pro-social behavior induced by choice defaults does not result in adverse spillover effects on later, subsequent behavior. This finding holds for both weak and strong choice defaults.

Item Type: Article in Academic Journal
Keywords: defaults, nudge, licensing, consistency, spillovers
Classification Codes (e.g. JEL): C91, D01, D04
Research Units: Insight Austria
Status: Published
Date Deposited: 13 Feb 2019 15:13
Last Modified: 16 Sep 2019 08:45
Identification Number or DOI: 10.3389/fpsyg.2019.00178
ISSN: 1664-1078
URI: https://irihs.ihs.ac.at/id/eprint/4932

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