die strategische analyse des eintritts in einen neuen markt

Hugl, Regina and Schwarz, Walter (September 1983) die strategische analyse des eintritts in einen neuen markt. Former Series > Forschungsberichte / Research Memoranda 188


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abstract: this paper demonstrates the need for and the feasibility of a strategic approach to starting a business. the situation of an enterprise planning to enter a new market is outlined along with evidence on the impact of strategies. the specialrole of promoters in the process of establishing a new business is stressed. finally, it is illustrated how important are analyses of environment and business resources as a basis for developing strategies for starting and managing a business.;

Item Type: IHS Series
Date Deposited: 26 Sep 2014 10:34
Last Modified: 01 Apr 2016 14:07
URI: https://irihs.ihs.ac.at/id/eprint/188

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