Reputation and Certification in Online Shops

Hackl, Franz and Kügler, Agnes and Winter-Ebmer, Rudolf (December 2011) Reputation and Certification in Online Shops. IHS Economics Series 279

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Abstract or Table of Contents

Abstract: We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.;

Item Type: IHS Series
Keywords: 'Online markets' 'Search engines' 'Signaling' 'Certification' 'Reputation'
Classification Codes (e.g. JEL): C23, D21, D81, L15
Status: Published
Date Deposited: 26 Sep 2014 10:39
Last Modified: 22 Jul 2017 18:03
URI: http://irihs.ihs.ac.at/id/eprint/2104

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