ausgewaehlte konzepte der strategischen unternehmensplanung: darstellung, kritik, vergleich

Fellinger, Ernst and Zügner, Karlheinz (1980) ausgewaehlte konzepte der strategischen unternehmensplanung: darstellung, kritik, vergleich. Forschungsberichte / Research Memoranda 158

[img]
Preview
Text
fo158.pdf

Download (1MB) | Preview

Abstract or Table of Contents

summary: nowadays strategic planning has to take into consideration a very complex envirorment. strategic factors have derived to reduce uncertainty in decision making. therefore, the authors give a short review of the concepts of the product life cycle, the learning curve and the experience curve, inclucing critical remarks. the results of the pims-study are discussed, too. as for portfolio concepts, the authors concertrate on the versions of the boston consulting group and mckinsey. finally these selected concepts of strategic planning are compared with regard to 21 criteria referring f.i. to the methods applied and to orientation towards practice.;

Item Type: IHS Series
Status: Published
Date Deposited: 26 Sep 2014 10:34
Last Modified: 01 Apr 2016 14:07
URI: http://irihs.ihs.ac.at/id/eprint/158

Actions (login required)

View Item View Item